Client Overview: D’Alma Portuguesa is a new real estate agency that sought to establish itself in the competitive Portuguese property market. The brand needed a comprehensive strategy to launch its presence and continuously attract potential clients in a highly competitive space.
Challenges: As a new player in a saturated market, D’Alma Portuguesa required a strong brand identity and an effective digital marketing strategy to differentiate itself from established competitors. The client wanted to quickly gain visibility and trust while also nurturing long-term client relationships.
Digital Marketing Strategy:
We developed a tailored digital marketing strategy aimed at launching the brand in the real estate market while simultaneously focusing on client acquisition and lead generation. The strategy included a multi-channel approach, leveraging both paid and organic efforts to maximize reach and engagement.
Advertising Campaigns:
To build immediate visibility and generate qualified leads, we implemented advertising campaigns on multiple platforms:
Google Ads: Optimized search and display campaigns to target relevant keywords and drive traffic to the website.
Meta Ads (Facebook & Instagram): Targeted property buyers and investors through visually appealing ads, leveraging demographic and interest-based targeting.
LinkedIn Ads: Focused on promoting premium listings and attracting professional clientele interested in investing in Portuguese real estate.
Organic Social Media Management:
We managed D’Alma Portuguesa’s presence on key social media platforms to build brand awareness and trust over time. This included creating engaging content such as property showcases, market insights, and client success stories, tailored to each platform’s audience.
Email Marketing & Newsletters:
To foster client loyalty and nurture long-term relationships, we implemented a robust email marketing strategy. Regular newsletters were sent out featuring new property listings, real estate trends, and exclusive offers, designed to keep clients engaged and informed.
Promotional Campaigns:
Special promotional campaigns were run periodically to boost property viewings, open house events, and exclusive deals. These efforts were essential in generating buzz around D’Alma Portuguesa’s offerings.
Results:
D’Alma Portuguesa experienced a successful market entry, with a steady increase in both brand awareness and client acquisition within the first six months. Google Ads and Meta campaigns resulted in a significant rise in qualified leads, contributing to the rapid growth of their client base. Organic social media efforts boosted engagement, while the email marketing strategy improved customer retention and repeat visits to their website.
The Journey
- Development of a multichannel digital marketing strategy.
- Launch of campaigns on Google Ads and Meta.
- Social media management with engaging and relevant content.
- Implementation of email marketing with regular newsletters.
- Analysis of results and growth of the client base.
Results
- Brand awareness quickly recognized in the local market.
- Lead generation exceeded initial expectations.
- Social media engagement significantly increased after the launch.
- Customer retention showed growth and loyalty to the brand.