In the real estate market, timing is essential for maximising conversion rates. Contacting potential buyers at the right time can make the difference between a seized opportunity and a missed sale. But what are the best days and times to call real estate leads?
The Best Days to Contact Leads
Studies and industry experience indicate that not all days of the week are equally effective for reaching potential buyers. Here are the most recommended days:
- Tuesday to Thursday: These are the most productive days for making calls, as people are already focused on their weekly activities but are not yet thinking about the weekend.
- Saturday (late morning or early afternoon): This can be an excellent option for those with a busy schedule during the week who are more receptive to discussing real estate opportunities over the weekend.
Other days present some challenges:
- Monday morning: People are usually busy organising their week, so they may not pay attention to your call.
- Friday afternoon and Sunday: These are typically times when potential clients are winding down from work or focusing on personal commitments, reducing the likelihood of them answering.
The Best Times to Call
Besides choosing the right day, the timing of your call can also significantly impact success rates. Here are the best times of the day to make contact:
- Late morning (10 AM – 12 PM): By this time, people have started their day and are more receptive to a conversation without the rush of the early hours.
- Late afternoon (4 PM – 7 PM): Most people are finishing their daily activities and may be more available to take calls.
- Early evening (6 PM – 8 PM): Particularly effective for those who work during the day and can only take calls after office hours.
On the other hand, avoid:
- Very early calls (before 9 AM): People are starting their day and may not welcome interruptions.
- Lunchtime (12 PM – 2 PM): Many are on a break and less willing to take business calls.
Adjust According to the Client Profile
While these recommendations are based on general trends, different markets and client profiles may have varying behaviours. For example:
- Executives and professionals: Likely to be more available in the early evening or on Saturdays.
- Retirees or investors: May be more receptive during the day when others are busy working.
- International buyers: Time zones are a critical factor to consider when planning calls.
Conclusion
The art of selling real estate is not just about having the best properties in your portfolio but also about knowing when and how to contact the right clients. By selecting the most effective days and times to follow up on leads, real estate professionals can significantly increase response and conversion rates, turning more contacts into successful sales.
If you want to optimise your lead generation and follow-up strategy, Realeads can help with digital marketing solutions tailored to the real estate industry. Get in touch with us to learn more!