Client Overview: Keller Williams Ábaco (KW Ábaco) is an agency within the global Keller Williams network, with a business model focused on recruiting real estate consultants. KW Ábaco offers continuous training, autonomy, and a profit-sharing system, attracting ambitious professionals who aim to grow in the real estate sector. This client was acquired and is managed by our institutional brand, Growme, and has been our partner for over 5 years.
Challenges: In a highly competitive real estate market, KW Ábaco needed a digital marketing strategy that highlighted its unique value proposition to attract high-quality real estate consultants. The objective was to generate qualified recruitment leads, targeting consultant profiles with high growth potential.
Our approach focused on digital advertising campaigns on the most effective platforms for the target audience: Google Ads, Facebook, Instagram, and LinkedIn. The goal was to maximize visibility for KW Ábaco’s recruitment offer and attract motivated real estate consultants.
Google Ads:
- Search Campaigns: Focused on relevant keywords such as “real estate career,” “real estate consultants,” and “Keller Williams franchise,” targeting professionals looking for opportunities in the sector.
- Display Campaigns: Visual ads to increase brand awareness and attract potential candidates on relevant websites.
Meta Ads (Facebook and Instagram):
- Custom Targeting: Campaigns were targeted at real estate professionals and individuals interested in new careers.
- Attractive Visual Content: Ads featured videos with testimonials from KW Ábaco consultants, highlighting personal and professional growth within the agency.
- Retargeting: Engaged users who interacted with the ads or visited the recruitment page, encouraging them to complete the application process.
LinkedIn Ads:
- Professional Targeting: Targeted executive profiles and sales managers, promoting autonomy and growth opportunities at KW Ábaco.
- Sponsored Content: Sponsored posts focused on success stories and the career potential for consultants.
Results:
- Qualified Leads: Google Ads and Meta campaigns significantly increased qualified leads, surpassing established recruitment goals.
- Increased Visibility: LinkedIn and Meta Ads greatly expanded KW Ábaco’s visibility in the real estate market.
- High Conversion Rate: Retargeting campaigns led to a high conversion rate, with a notable number of candidates completing the recruitment process.
- Brand Recognition: KW Ábaco positioned itself as a reference in the real estate sector for consultants seeking new opportunities, benefiting from effective communication of its value proposition.
KW Ábaco, a Growme client for over 5 years, benefited from a multichannel digital strategy that enhanced the recruitment of qualified and motivated real estate consultants, strengthening its leading market position.
The Journey
- Stand out in the competitive real estate recruitment market.
- Attract qualified consultants with high growth potential.
- Quickly generate qualified leads in a saturated sector.
- Effectively communicate KW Ábaco’s unique value proposition.
- Increase brand visibility and recognition in recruitment.
Results
- Significant increase in qualified leads for real estate recruitment.
- Enhanced visibility for KW Ábaco in the recruitment market.
- High conversion rate through retargeting campaigns.
- Strengthened brand as a reference in the real estate sector.